Amazon Prime Photos

The Challenge:

Amazon Prime realized that current members and the general public were oblivious to the free, value-added benefits of Prime Photos and its host of amazing features. Their traditional marketing efforts just didn’t work.

Solution:

We developed and executed a non-traditional campaign to drive massive awareness and conversion among US moms. The campaign’s organic voice and clever distribution strategies captured the fun, heartwarming and deeply personal family interactions to drive social sharing around Amazon Prime Photos.

Media Implementation:

We activated the largest influencer and brand activation for the time, ever:

• 6 mega-YouTubers in 6 cities nationwide hosted pro-UGC mommy-on-the street game shows in high traffic areas
• 150 mommy bloggers created original editorial content and supported throughout social media (FB, TW, IG, YT)
• +7,500 Instagram mommy influencers posted & tagged friends 
• In-restaurant, nationwide digital OOH  
• Predictive audience targeting 
• Native video syndication
• Raffle sweepstakes drove even deeper engagement/conversion

Detail 2

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